Bar HHHH (pronounced "Quatre Ash") is located on the third floor of Palace Building, 1-1-5 Kabukicho, in the heart of Shinjuku Gōrudengai. The name blends the French word for "four" (quatre) with the French letter H (ash). Sitting one flight above street level, the bar offers a quieter remove from the lantern-lit alleyways below—a contrast that feels deliberate rather than accidental. Its defining feature is a sake cellar stocked with multiple expressions of "Fukukomachi," brewed by Kimura Brewery in Yuzawa, Akita, a rarity in a neighborhood dominated by whisky and cocktail bars. Hours run Monday–Saturday 21:00–05:00 and Sunday 20:00–05:00 (with a daytime session on weekends from 08:00–17:00), giving it one of the more flexible schedules in the area. Ideal for solo sake enthusiasts or anyone looking for an unhurried late-night conversation. If you've been meaning to explore proper junmaishu in Gōrudengai, this is a good place to start.
* Bars located in the same alley row.
Shinjuku Golden Gai is Tokyo's most iconic bar district — 295+ unique bars packed into six narrow alleys in Kabukicho, Shinjuku. A 5-minute walk from Shinjuku Station East Exit, next to Hanazono Shrine. Featured in the Michelin Green Guide, it has been a cultural institution since the 1950s.
Read the history of Golden Gai